context
Le Son de la Nuit (The Sound of the Night) is a rock festival based in Auch, France. Every year since 2022, it hosts during a week-end notorious french rock names. Its name comes from a mythical nightclub, “La Nuit”, who has seen great names from the golden age of the 90s indie rock.
For this project, my job was to create a new visual identity, from which I made Instagram & Facebook posts, internal communication and the festival poster. The main idea for this identity was memory, to pay tribute to the nightclub and some of its founders who passed away during the year. This idea of memory go along with today festival participants, who found after the show some objects in their pockets, and remember the moment.
Every asset was created by hand, by painting, scanning, photographing objects then making adjustments in Photoshop. They all related to music, concerts, nightlife and festivals, such as tickets, pins, mediators etc. Some of them are even real tickets & invitations from the nightclub.
poster
This year poster gathers old objects re-designed with the festival informations.
The entry ticket displays the name of the festival, followed by pins with the day and a punk-inspired flyer showing the groups names. Additionnal objects like a locker ticket or fast-scribbled napkin show other informations. The layering gives a sensation of something we just found in our pocket and put on the table. Clear text in the corner gives a structure to the whole.
A space is left at the bottom to add sponsors.
